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The two types of classified ads, namely Classified Text and Classified Display ads are charged differently due to the difference in their formats. Classified Text Ads also known as Run on line ads are charged on the basis of the number of lines/characters/ words used in the content of the advert. Classified Display ads a.k.a as column ads are calculated according to the amount of space taken up by the advert in per sq.cm unit. CD ads are available both in colored and black and white format and their size can only be altered in height or length.